ICS β€” Insurance Lead Conversion System | Somos Impulso Digital
Impulse Conversion System

Your leads aren't the problem.
What happens after
they arrive is.

ICS organizes, validates and prepares every insurance lead before your agent makes the first call β€” so your team focuses on closing, not guessing.

4
Insurance verticals
AI
AI-powered analysis
100%
Built for insurance
ICS Brief β€” Preview
Name
Marco R. β€” Florida
Priority
HIGH PRIORITY
Reason for Contact
Lost previous coverage
AI Analysis
Claude AI
Opening Script
"Hi Marco, I'm calling from Siempre Seguro. I see you recently lost your previous coverage β€” as a U.S. citizen, you qualify for a Special Enrollment Period open for just 60 days from today..."
Ready to call βœ“

Sound familiar?

Every insurance agency running Facebook leads faces the same problem. It's not the campaign β€” it's what happens when the lead arrives.

πŸŒ™
Leads come in at 9pm. Your agent calls the next morning β€” and the person doesn't even remember filling out the form.
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No context, no preparation. Agents waste 10 minutes per call figuring out who they're talking to and what they need.
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Unqualified leads slip through. People who already have insurance, who clicked out of curiosity, who were never going to buy.
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40% of call time is wasted. On contacts who weren't ready, didn't qualify, or weren't expecting your call.
The problem isn't your campaigns.
It's that every lead arrives without context β€” and your agents have to figure it out on the call.
β€” The reality in every insurance agency today

From form submission
to ready to close in minutes.

ICS works automatically. No manual work. No extra steps for your team.

01
πŸ“₯

Lead Arrives

From Facebook, your website or any source. ICS captures it instantly.

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02
🧠

AI Analyzes

Dual AI engine detects intent, reason for contact, qualification and priority level.

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03
πŸ“§

Lead Gets an Email

A personalized email β€” written by AI, specific to their situation β€” is sent automatically.

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04
πŸ“ž

Agent Calls Prepared

Your agent opens their CRM and finds the full brief: priority, context and the exact opening script.

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Powered by Claude AI + OpenAI β€” built for insurance, not generic businesses

ICS uses two AI models working in parallel β€” one to classify and prioritize, another to analyze and write personalized communications. It's not a chatbot. It's a system trained on real insurance sales conversations.

Built for every insurance line.

ICS isn't a generic system β€” it's configured specifically for your line of business. A health insurance lead has nothing in common with an auto or life lead.

Each vertical has its own AI configuration β€” detecting the right signals and preparing your agents with the context that matters for that type of sale.

Manage multiple lines from a single system. No switching between tools. No lost leads.

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Health Insurance
ACA, Marketplace, SEP detection, life events, subsidies
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Life Insurance
Life stage, dependents, urgency, coverage gaps
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Auto Insurance
Vehicle type, active comparison, renewal, risk profile
🏠
Home Insurance
New purchase, renewal, damage event, coverage review
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Medicare
Eligibility, enrollment windows, plan comparison

Generate leads. Convert more.
All in one system.

Choose the plan that fits your operation. Growth plans include lead generation with Meta Ads + conversion with ICS. If you already have leads, the system works with them just the same.

ICS Silver Growth
$1,797 setup
+ $897 / month
  • 1 insurance line Β· up to 2 agents
  • Lead Generation with Meta Ads
  • ~20 creatives/month Β· A/B testing included
  • Lead Processing via ICS Β· up to 500/month
  • Ad management up to $5,000/month
  • Automated email to the lead instantly
  • Full brief + script ready in CRM for the agent
  • Ad spend paid directly to Meta
Get Started β†’
ICS Platinum
Custom
For franchises and large agencies
  • All insurance lines
  • Unlimited agents Β· multiple offices
  • Lead generation at custom scale
  • Email + SMS + WhatsApp automated to the lead
  • Full brief + script ready in CRM for the agent
  • Advanced prioritization + multi-agent distribution
  • Director dashboard
  • Full CRM integration
  • Monthly optimization sessions
  • Priority SLA 48-hour support
Let's Talk β†’

We didn't build ICS in a demo. We built it inside a real agency.

1

Built and tested with real leads

ICS was designed, tested and refined processing real insurance leads in Florida. We know it works because we lived what doesn't work.

2

AI configured for insurance, not generic businesses

Anyone can connect an AI to a form. We spent years understanding what a confused insurance lead looks like and what makes the difference between a call that converts and one that doesn't.

3

We don't disappear after setup

ICS is a living system. We monitor and optimize it based on your real results β€” it's not a one-time installation we leave you to maintain alone.

"A freelancer can build an automation. Not everyone has built one that works inside a real insurance operation β€” knowing what to detect, how to prioritize, and what the agent needs to hear before dialing."
Somos Impulso Digital LLC β€” Orlando, FL

Questions before you decide?

Direct answers β€” no fluff.

Does ICS generate leads for me?
It depends on the plan you choose. Silver Growth, Gold Growth and Platinum plans include Meta Ads lead generation β€” we manage the campaign, the creatives, and the full flow from the moment the lead fills out the form to the moment your agent receives a ready-to-call brief.

If you're already generating your own leads, ICS works with them just the same β€” organizing, classifying and preparing each one so every lead you already pay for is worth more. All Growth plans include both generation and conversion.
Does it replace my agents?
Not at all. ICS makes your agents significantly more effective. They skip the guesswork and start every call knowing who they're talking to and what to say.
Can't anyone do this on Fiverr for $500?
Anyone can connect an API to a form. What they can't replicate are years of understanding how insurance leads behave and how to configure AI to detect them correctly.
How long does implementation take?
3 to 5 business days depending on your plan and complexity. We handle all the technical configuration β€” no technical knowledge required.
Which CRMs does it work with?
ICS integrates with Zoho CRM, HubSpot, Salesforce and other major platforms. We configure the integration as part of your setup.
Is there a long-term contract?
No long-term contracts. The monthly fee can be cancelled at any time after the initial period. We earn your business every month.
Live Demo

Explore it yourself.
This is ICS processing real leads.

No presentations. No theory. Click any lead and see exactly what your agent receives before making the first call.

ICS β€” Live Demo

Impulse Conversion System Β· American Insurance Group

Live Demo

Agent Inbox β€” 5 New Leads

⚑ URGENCY β€” how fast to call Β· ● POTENTIAL β€” closing probability
πŸ”΄βš‘ HIGH● MED. POT.πŸ₯ HealthMaria GonzΓ‘lezHaving a baby β€” looking for prenatal coverage10:45 AM
πŸ”΄βš‘ HIGH● HIGH POT.❀️ LifeCarlos RamΓ­rezJust had a baby β€” want to protect my family10:32 AM
🟑⚑ MED.● HIGH POT.🏠 HomeAna MartΓ­nezWe bought a new home β€” need to insure it10:18 AM
🟑⚑ MED.● MED. POT.πŸš— AutoLuis HernΓ‘ndezJust bought a new car β€” want to insure it now10:05 AM
🟒⚑ LOW● HIGH POT.😢 Final ExpenseRosa FloresWant to leave something for my kids when I'm gone09:52 AM

See how ICS processes a real lead
in 15 minutes.

No generic presentations. We show you exactly how ICS would work with your leads, your agents and your operation β€” live.

No commitment. Available Monday to Friday, 9am – 5pm EST.
Which ICS plan fits you? πŸ‘‹
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ICS Assistant

● Online