ICS — Impulse Conversion System | Impulso Digital
Impulse Conversion System

Your leads aren't the problem.
What happens after
they arrive is.

ICS organizes, validates, and prepares every insurance lead before your agent makes the first call — so your team spends time closing, not guessing.

4
Insurance verticals
AI
Powered analysis
100%
Built for insurance
ICS Brief — Live Preview
Lead Name
Marco R. — Florida
Priority
HIGH PRIORITY
Life Event Detected
Lost previous coverage
AI Analysis
Claude AI
Opening Script
"Hi Marco, I'm calling from Siempre Seguro. I see you recently lost your previous coverage — as a US citizen, you qualify for a Special Enrollment Period that's only open for 60 days from today..."
Ready to call ✓

Sound familiar?

Every insurance agency dealing with Facebook leads faces the same wall. The problem isn't the campaign — it's what happens when the lead lands.

🌙
Leads arrive at 9pm. Your agent calls the next morning — and the person doesn't even remember filling out a form.
📋
No context, no preparation. Agents waste 10 minutes on every call just figuring out who they're talking to and what they need.
🚫
Unqualified leads slip through. People who already have coverage, people who just clicked out of curiosity, people who were never going to buy.
⏱️
40% of call time is wasted. On contacts that weren't ready, weren't qualified, or weren't expecting your call.
The issue isn't your campaigns.
It's that every lead arrives without context — and your agents have to figure it out on the call.
— The reality in every insurance agency today

From form submission
to ready-to-close in minutes.

ICS runs automatically in the background. No manual work. No extra steps for your team.

01
📥

Lead Arrives

From Facebook, your website, or any lead source. ICS captures it instantly.

02
🧠

AI Analyzes

Dual AI engine detects intent, life event, qualification status, and priority level.

03
📧

Lead Gets an Email

A personalized email — written by AI, specific to their situation — is sent automatically.

04
📞

Agent Calls Ready

Your agent opens their CRM and finds a full brief: priority, context, and the exact opening script.

Powered by Claude AI + OpenAI — built for insurance, not generic business

ICS uses two AI models working in parallel — one to classify and prioritize, one to analyze deeply and write personalized communications. This isn't a chatbot. It's a system trained on the specifics of insurance sales conversations.

Built for every insurance line.

ICS isn't a generic system — it's configured specifically for your line of business. Because a health insurance lead is nothing like an auto or life insurance lead.

Every vertical gets its own AI configuration — detecting the right signals, asking the right questions, and preparing your agents with context that actually matters for that specific type of sale.

Run multiple lines from a single system. No switching between tools. No missed leads.

🏥
Health Insurance
ACA, Marketplace, SEP detection, life events, subsidy qualification
❤️
Life Insurance
Life stage, dependents, urgency level, coverage gaps
🚗
Auto Insurance
Vehicle type, active comparison, renewal timing, risk profile
🏠
Home Insurance
New purchase, renewal, damage event, coverage review
👴
Medicare
Eligibility, enrollment windows, plan comparison intent

One system. Three levels
of operation.

Choose the plan that matches your operation size. All plans include full ICS implementation and ongoing support.

ICS Silver
$1,297 setup
+ $397 / month operation
  • 1 insurance line
  • 1 agent
  • Up to 300 leads / month
  • Lead reception & organization
  • Basic intent classification
  • Clear lead delivery to agent
  • Ideal for individual agents
Get Started
ICS Platinum
Custom
For franchises & large agencies
  • All insurance lines
  • Unlimited agents
  • Multiple offices
  • Director-level dashboard
  • Full CRM integration
  • Monthly optimization sessions
  • Priority 48hr support SLA
  • Team training included
Let's Talk →

We didn't build ICS in a demo. We built it inside a real agency.

1

Built and tested with real leads

ICS was designed, tested, and refined processing real insurance leads in Florida — not in a demo environment. We know what works because we lived through what doesn't.

2

AI configured for insurance, not generic business

Anyone can connect an AI to a form. We spent years understanding what a confused insurance lead looks like, what information an agent actually needs, and what makes the difference between a call that converts and one that doesn't.

3

We don't disappear after setup

ICS is a living system. We monitor, optimize, and improve it based on your real results — not a one-time installation that you're left to maintain alone.

"A freelancer can build an automation. Not everyone has built one that works inside a real insurance operation — knowing what to detect, how to prioritize, and what the agent actually needs to hear before they dial."
Impulso Digital LLC — Orlando, FL

Questions before you commit?

Straightforward answers — no sales spin.

Does ICS generate leads for me?
No. ICS works with the leads you're already generating. It's not a marketing tool — it's a conversion system. It makes the leads you already pay for worth more.
Does it replace my agents?
Not at all. ICS makes your agents significantly more effective. They get to skip the guessing and start every call already knowing who they're talking to and what to say.
Can't anyone set this up on Fiverr for $500?
Anyone can connect an API to a form. What they can't replicate is years of understanding how insurance leads actually behave, what signals matter, and how to configure AI to detect them correctly.
How long does implementation take?
7 to 14 business days depending on your plan and operation complexity. We handle the full technical setup — you don't need any technical knowledge.
What CRM does it work with?
ICS integrates with Zoho CRM, HubSpot, Salesforce, and other major platforms. We configure the integration as part of your setup.
Is there a long-term contract?
No long-term contracts. The monthly operation fee can be cancelled at any time after the initial implementation period. We earn your business every month.

See ICS process a real lead
in 15 minutes.

No pitch decks. No generic demos. We show you exactly how ICS would work with your leads, your agents, and your operation — live.

No commitment required. Available Monday – Friday, 9am – 5pm EST.